There's a mildly cute and clever commercial on the box these days of a guy who is repeatedly checking himself into a hotel but each time he's redder and redder and redder.
And then they show him standing in a pool all day long and checking off one little radio box on a check sheet. The message is that Hotels.com is very thorough in how they check out the hotels they book for. And that's all well and good but I'm left with several deleterious (now THAT's a word I wish I'd coined, what a gorgeous construct!) conclusions from the ad.
The first conclusion I draw from this ad is that employees of Hotels.com are too stupid to put on sunscreen or are masochists, neither of which is good.
The second conclusion is that it really shouldn't be taking long enough to get a sunburn to check that the hotel has a pool. Its apparently taking the guy several hours of standing in the pool to conclude that they really do have a pool so he check that box on his clipboard. Which tells me that Hotels.com is incredibly incompetent and inefficient and, further conclusion, they don't deserve to be seeing a penny of mine.
They would have been far better served sticking with the tape measure ads showing Hotels.com figuring out how far it is from the hotel to interesting sites in the city.
By the way, the Patrick Stewart voice over commercial for Lipitor where he rhymes throughout the commercial and ends with a really, really, really stupid "bye, bye" should be pulled off the air immediately. Or at least pay a little extra for the real poet and not some underpaid college intern.
And, last marketing smackdown of the day, the further adventures of Smilin' Bob, the ghoulish grinning Enztye shillman, is doing nothing to entice me to look into the product. In fact, the guy just downright creeps me right the fuck out. And the guy playing Smilin' Bob will never find work in television again (as Mr. Rhodes astutely pointed out several weeks ago though I'm too lazy to go and track it down).
Okay, that's it for me on the marketing smacks. I just wish companies would consider the message they are conveying instead of going for the shallow goofs and poor messaging. But hey, they could hire me and I'd help them out happily, for a bunch of big money, of course.
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