Has anyone else seen these really terribly stupid commercials for McDonald's new "premium" Chicken Selects? Okay, first off, does the premium mean that there's no more bovine growth hormone in the end product because that's a good step.
But let's get back to the ads and overlook the incredibly overpriced fried chicken chunks in high fat dipping sauces.
The commercials feature a guy sitting all by himself in a random business break room. He's holding a conversation with no one and telling them to keep away from his Chicken Selects. He's all cool and hip and slingin' slang but he's all alone and when someone does walk by he tells them to move along.
The other commercials in the series are similar. One person, all alone, making up imaginary people with bad manners who keep trying to get at those amazingly delicious, packed to the rafters with fat Chicken Selects strips.
What message is McDonald's sending with this ad campaign? Eat Chicken Selects and play with your imaginary friends? Lonely losers eat Chicken Selects? Got a split personality? Then you should be having Chicken Selects for lunch.
I don't get it, I don't get the point of these losers having conversations with themselves about how fabulously wonderful their chicken chunks are.
The message I get from these commercials is that you have to be damaged goods to order Chicken Selects and I'm not sure I want to think of myself as damaged just to get some artery-clogging, over-priced chicken-like food products.
Yeah, yeah, I know I shouldn't be going to fast food places for sustenance. I'm trying to break away from it but its so much easier when you've got an attention needy baby boy. At least there's an excellent taqueria nearby that's got a drive thru! But the kitchen is coming back into shape so we'll be able to cook at home more often. Although now we're considering extending the new floor all the throughout the downstairs. But that's another post.
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