Retailers profit from unused gift cards to the tune of $4.8 BILLION! The amazing thing is that its only 6 percent of the cards that get lost, erased or otherwise unused.
Gift Cards that expire are a scam, gift cards that don't have a backup storage record with the store are a scam. I've been screwed out of a hundred bucks or so on a gift card because the store didn't keep records. And this is the exact reason, they don't because it saves them money on tracking them and they make pure profit off the unused money on the cards.
And that is lame, lame, lame.
Couple this crappy news with this news from Snopes about crooks noting gift card numbers, then finding out when they've been activated and then draining the card.
Tags: gift card, pure profit, lost, wasted
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